SHEIN Affirms Commitment to Korean Market, Signs South Korean Actress as the First Global Ambassador for DAZY

Kim You-Jung is also the first South Korean celebrity to be signed as an ambassador for SHEIN sub-brand, DAZY

SHEIN, a global online fashion and lifestyle retailer, affirms its commitment to the Korean market with the launch of its dedicated Korean website, in late April 2024.

SHEIN is headquartered in Singapore, and offers a variety of products across various categories at affordable prices, living up to its mission of making the beauty of fashion accessible to all.

As a global leader in the fashion e-commerce space, SHEIN leverages its industry-leading on-demand production that helps to reduce production waste at the source, as well as lower excess inventory levels, leading to cost savings that SHEIN passes directly on to its customers.

“We put our customers at the heart of everything we do as a business, ensuring that we consistently deliver on customer demand,” said Bonnie Liu, Head of Marketing for SHEIN Korea. “Korea leads the world with its fashion style, entertainment and culture. SHEIN will continue to offer our Korean customers value-for-money, quality products to meet their fashion and lifestyle needs. At the same time, though the partnership between South Korean actress, Kim You-Jung and DAZY, we can share Korean fashion style with the whole world.”

Kim You-Jung, most recently known for her role in SBS drama ‘My Demon’, and the Netflix series ‘Dak Gangjeong’, is the global ambassador for SHEIN’s sub-brand, DAZY. Designed for fans of the distinctive Korean fashion look, DAZY offers versatile looks to match anyone’s style – from Chic Street Fashion to Sweet Elegance, to Comfy Athletic.

Kim’s curated Spring/Summer 2024 collections evoke summertime fun with a K-style edge, blending flirty fabrics with feminine prints, and are now available exclusively at: