The collaboration will focus on advances in textile dyeing and finishing technologies. SHEIN, a global online fashion and lifestyle retailer, and Transfar Chemicals, a leader in functional chemistry and new materials technology, have entered into a partnership focused on pursuing advances in textile dyeing and finishing technologies. Through this collaboration, both SHEIN and Transfar Chemicals […]
Category: Corporate News


SHEIN is proud to announce that in January 2025, the company successfully attained ISO 27001:2022 certification for SHEIN Europe Technology Centre (SETC), including its European e-commerce platforms and offices in Dublin, Ireland, which houses the company’s EMEA headquarters and strategic IT hub. ISO 27001 is the most widely recognized international standard for information security and […]

SmileyWorld® and Newmoji® global collections now available on SHEIN through licensing partnership with The Smiley® Company Global online fashion and lifestyle retailer, SHEIN, has collaborated with The Smiley® Company to launch two extensive collections featuring the SmileyWorld® and Newmoji® brands, celebrating positivity and self-expression across a wide range of categories. Janet Martin, Chief Product Officer […]

On February 5, the EU Commission announced actions for safe and sustainable e-commerce imports. At SHEIN, we welcome efforts that enhance trust and safety for European consumers when shopping online, and believe that a level competitive playing field can benefit the entire ecosystem. Our regulatory and compliance teams across the EU will engage our partners […]

SHEIN today announced that it conducted over two million product safety tests in 2024, reinforcing its ongoing commitment to ensuring high standards in product quality and consumer safety. The tests were conducted in collaboration with leading third-party testing agencies such as Intertek, SGS, Bureau Veritas (BV), and TÜV, as well as at a CNAS-accredited laboratory. […]

Technology to be made available to partner fibre manufacturers for large-scale production in June 2025, with targeted annual production capacity of 3,000 metric tonnes SHEIN, the global online on-demand fashion lifestyle retailer, has marked its latest milestone in its evoluSHEIN strategy with the development of an innovative polyester recycling process with Donghua University, a leading […]

SHEIN, a global online fashion and lifestyle retailer, has announced the establishment of the SHEIN Foundation, and its commitment of €5 million (US$5.30 million) to the Africa Collect Textiles (ACT) Foundation, the charitable arm of Africa Collect Textiles (ACT), a social enterprise that has developed a used textiles collection and recycling pilot programme in Kenya. The […]

Almost 380,000 pieces of denim apparel were produced in 2024 using this process SHEIN is transforming the way its denim is being produced by increasing its adoption of Cool Transfer Denim Printing, a technology that consumes less water and energy compared to traditional denim manufacturing methods, while at the same time creating a more streamlined […]

Collection features over 100 pieces inspired by the characters and theme behind the beloved children’s entertainment program SHEIN is now the home of an new adorable collection of children’’s apparel from CoComelon, the #1 most-viewed kids’ franchise on YouTube. Available globally on SHEIN, the collection features beloved characters like the sweet and curious JJ, the […]

Latest SHEIN X collection empowers the feminine with daring fusion of timeless elegance and avant-garde design SHEIN X Khela The Label is set to spice up your wardrobe and add that extra sizzle at the parties this festive season and all through the year. Featuring over 50 stunning signature pieces, the collection lets customers take […]