Self-proclaimed bad animator, Danny Casale, best known as Coolman Coffeedan, joins the ranks of SHEIN X with new collection featuring his iconic characters
What started out as a means to end his boredom at school turned into a creative career for Danny Casale, or as he is better known, Coolman Coffeedan. His comical, yet poignant illustrations, including a “cuddly, blobby friend” named Spesh, have earned him a global fanbase.
Coolman Coffeedan is the latest in the line of artists who translate their art into exclusive, limited-edition collections with SHEIN X. Launching worldwide on SHEIN on 4 November, 2024, fans can look forward to the artist’s signature doodle-style characters and iconically positive messages on a range of products, from apparel to accessories to homeware.
“I wanted my SHEIN X collection to bring joy to people, to make their day a little bit better and make them smile,” said Danny Casale. “Seeing my art brought to life as a hoodie or a beanie, a product that gives warmth and brings comfort, it really keeps me going as an artist.”
The SHEIN X Coolman collection is manufactured using SHEIN’s industry-leading on-demand production model, where new products are launched in ultra small initial batches, product performance is evaluated in real-time, and only products in demand are restocked.
“Coolman Coffeedan’s artwork has such universal appeal. It transcends gender, language and other elements that sometimes divide us, promoting a simple yet quirky sense of the common human experience,” said Lynn Xu, Head of the SHEIN X Program. “This collection embodies not only our mission of making the beauty of fashion accessible to all, but also delivers on our commitment to delivering on customer demands for product variety and exciting shopping experiences.”
In September 2023, SHEIN announced that an additional US$50 Million will be committed towards SHEIN X, bringing the company’s total investment in the program to US$105 Million till 2028. To date, SHEIN X has empowered over 4,600 artists, designers and brands from around the world to build their own successful brands. SHEIN X Coolman products are priced from US$1.30 to US$45, and are available globally at https://us.shein.com/campaigns/sheinxcoolman.
