Making the beauty of fashion accessible to all

Putting Customers at the Heart of Our Business

At SHEIN, we set out to make the beauty of fashion accessible to all. Our vision is to offer every customer, around the world, exactly what they want.

A Unique Business Model That’s Reimagining Fashion

With SHEIN’s unique business model, we put the customer at the center of how we operate. We address the mismatch between customer demand and merchandise supply. Our on-demand model measures customer preferences more accurately and efficiently, enabling us to meet fast-changing needs and offer what customers want, at affordable prices.

Toward a More Sustainable Future

SHEIN’s commitment to sustainable and responsible growth is woven into the fabric of our business model. We’re still on our journey but we’re making strides to ensure a more sustainable future for us and for all.