Making the beauty of fashion accessible to all
Putting Customers at the Heart of Our Business
At SHEIN, we set out to make the beauty of fashion accessible to all. Our vision is to offer every customer, around the world, exactly what they want.
A Unique Business Model That’s Reimagining Fashion
With SHEIN’s unique business model, we put the customer at the center of how we operate. We address the mismatch between customer demand and merchandise supply. Our on-demand model measures customer preferences more accurately and efficiently, enabling us to meet fast-changing needs and offer what customers want, at affordable prices.
Toward a More Sustainable Future
SHEIN’s commitment to sustainable and responsible growth is woven into the fabric of our business model. We’re still on our journey but we’re making strides to ensure a more sustainable future for us and for all.
Latest News
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SHEIN Announces Establishment of Global External ESG Advisory Board (EEAB) and Regional Strategy and Corporate Responsibility Committees
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SHEIN in the EU: Supporting More than 6,100 Jobs, Contributing EUR1.1bn to the Local Economy, Delivering Choice and Value to European Consumers
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Corporate News, Company Updates, Planet, Process, Protecting the Environment, Sustainability & Social Impact
SHEIN’s Center of Innovation for Garment Manufacturing Achieves Zero Waste to Landfill Certification