SHEIN at a Glance

SHEIN is a global online fashion and lifestyle retailer with a mission to make the beauty of fashion accessible to all.

Our Mission

Our mission is to make the beauty of fashion accessible to all, reimagining fashion by leveraging our small-batch on-demand production model. This innovative, customer-driven model allows for more choice at more affordable prices while minimizing waste, by measuring customer preferences more accurately and efficiently.

Our Vision

Our vision is to offer every customer exactly what they want. It’s a vision we’ve worked toward since 2012 by empowering customers, creators, independent suppliers and individual entrepreneurs.

Our Guiding Principle

Customer-first is SHEIN’s guiding principle. Since our beginnings in 2012, SHEIN has put our customers at the heart of our business. Through our small-batch, on-demand production model, we deliver exactly what each customer desires by accurately forecasting demand and responding quickly to demand signals.

Our Brands

SHEIN’s portfolio of brands provides something for every customer. Our brands strive to meet the diverse needs of our global customer base, from chic apparel, to cosmetics, to the cutest looks for our customers’ furry friends. In addition to SHEIN’s brands, the SHEIN Marketplace hosts other renowned global brands in various markets.