SHEIN at a Glance

SHEIN is a global online fashion and lifestyle retailer with a mission to make the beauty of fashion accessible to all.


Markets served


Employees worldwide

Offices in



Low single digit

Production waste for our branded clothing, far below the industry average


SHEIN X designers and artists

Our Mission

Our mission is to make the beauty of fashion accessible to all, reimagining fashion by leveraging our small-batch on-demand production model. This innovative, customer-driven model allows for more choice at more affordable prices while minimizing waste, by measuring customer preferences more accurately and efficiently.

Our Vision

Our vision is to offer every customer exactly what they want. It’s a vision we’ve worked toward since 2012 by empowering customers, creators, independent suppliers and individual entrepreneurs.

Our Guiding Principle

Customer-first is SHEIN’s guiding principle. Since our beginnings in 2012, SHEIN has put our customers at the heart of our business. Through our small-batch, on-demand production model, we deliver exactly what each customer desires by accurately forecasting demand and responding quickly to demand signals.

Key Moments in Our History


Launched with 4 co-founders


Established our own on-demand supply chain center


Launched the SHEIN app


Launched SHEIN X designer incubator program


  • Most searched fashion brand in the world
  • Serving over 150 countries


  • Officially launched global marketplace selling third party sellers alongside SHEIN-branded products
  • SHEIN and SPARC Group join in a strategic partnership

Our Brands

SHEIN’s portfolio of brands provides something for every customer. Our brands strive to meet the diverse needs of our global customer base, from chic apparel, to cosmetics, to the cutest looks for our customers’ furry friends. In addition to SHEIN’s brands, the SHEIN Marketplace hosts other renowned global brands in various markets.

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Business Model

A model that offers more affordable prices, and less waste.

Global Presence

Serving customers in 150+ countries globally.