The Singapore Fashion Council (SFC) is proud to announce its strategic partnership with global online fashion and lifestyle retailer, SHEIN, for the launch of an exciting new initiative aimed at promoting diversity and inclusion in fashion. The partnership presents the “Every Body Matters” Inclusive Design Fashion Competition, an innovative platform that seeks to empower emerging […]
Category: Press Releases


SmileyWorld® and Newmoji® global collections now available on SHEIN through licensing partnership with The Smiley® Company Global online fashion and lifestyle retailer, SHEIN, has collaborated with The Smiley® Company to launch two extensive collections featuring the SmileyWorld® and Newmoji® brands, celebrating positivity and self-expression across a wide range of categories. Janet Martin, Chief Product Officer […]

SHEIN today announced that it conducted over two million product safety tests in 2024, reinforcing its ongoing commitment to ensuring high standards in product quality and consumer safety. The tests were conducted in collaboration with leading third-party testing agencies such as Intertek, SGS, Bureau Veritas (BV), and TÜV, as well as at a CNAS-accredited laboratory. […]

SHEIN, a global online fashion and lifestyle retailer, has announced the establishment of the SHEIN Foundation, and its commitment of €5 million (US$5.30 million) to the Africa Collect Textiles (ACT) Foundation, the charitable arm of Africa Collect Textiles (ACT), a social enterprise that has developed a used textiles collection and recycling pilot programme in Kenya. The […]

Almost 380,000 pieces of denim apparel were produced in 2024 using this process SHEIN is transforming the way its denim is being produced by increasing its adoption of Cool Transfer Denim Printing, a technology that consumes less water and energy compared to traditional denim manufacturing methods, while at the same time creating a more streamlined […]

Collection features over 100 pieces inspired by the characters and theme behind the beloved children’s entertainment program SHEIN is now the home of an new adorable collection of children’’s apparel from CoComelon, the #1 most-viewed kids’ franchise on YouTube. Available globally on SHEIN, the collection features beloved characters like the sweet and curious JJ, the […]

Latest SHEIN X collection empowers the feminine with daring fusion of timeless elegance and avant-garde design SHEIN X Khela The Label is set to spice up your wardrobe and add that extra sizzle at the parties this festive season and all through the year. Featuring over 50 stunning signature pieces, the collection lets customers take […]

SHEIN, a global fashion and lifestyle online retailer, today announced it has joined the U.S. Customs and Border Protection (CBP) Section 321 Data Pilot program, which enlists companies to voluntarily submit additional import entry information about packages and shipments entering the U.S. This pilot is a leading way to help CBP prevent illegal or hazardous […]

Ram Gidoomal CBE, former Chairman of CottonConnect Ltd, will serve as Chair of SHEIN’s EEAB Regional Strategy and Corporate Responsibility Committees will provide independent advice to SHEIN’s leadership team SHEIN, the global online on-demand fashion lifestyle retailer, has announced the establishment of two new advisory bodies comprised of seasoned global executives and experts who will […]

SHEIN, the online global fashion and lifestyle retailer, has announced the addition of Spanish brands and retailers to its marketplace as part of its ongoing commitment to meet the growing demand of its customers in Europe. With the inclusion of brands like the Sevillian fashion label Spagnolo, kitchen products from San Ignacio, the De Ruy […]