LOS ANGELES, June 16, 2023 /PRNewswire/ — SHEIN, a global e-retailer of fashion, beauty and lifestyle products, today announced it has teamed up with global pop star Anitta to launch evoluSHEIN x Anitta, the first product collaboration featured under SHEIN’s evoluSHEIN by Design initiative, which has accelerated the use of more sustainable materials and responsible manufacturing practices company-wide. SHEIN is working to reduce the environmental impact of its products with the ambition to source a majority of SHEIN-branded products according to its evoluSHEIN by Design Standard by 2030, rewarding responsible suppliers and promoting awareness to its global following of fashion enthusiasts.
“I am happy that SHEIN is taking an important step in sustainability and its overall environmental impact,” said Anitta. “We all want to look great, while also respecting the planet and people.”
The new collection showcases the three key environmentally focused material programs SHEIN has launched in the past year:
- Styles made from recycled polyester support the transition away from virgin polyester and contribute to SHEIN’s decarbonization strategy.
- Forest-safe viscose styles are part of SHEIN’s commitment to source wood-derived fibers from suppliers that do not endanger vital ancient forests.
- Several limited-edition styles are made using rescued textiles left over by other fashion brands, creatively giving new purpose to high quality excess fabrics rather than letting them go to waste in landfill or incineration.
Each piece is made according to the evoluSHEIN by Design Standard, which requires garments to consist of at least 30% preferred materials and be manufactured by suppliers that have achieved high social and environmental compliance verification through third-party audits. All items in the collection are shipped in packaging made with recycled content.
“evoluSHEIN by Design supports a more circular system that mitigates textile waste and reduces consumption of new raw materials,” said Caitrin Watson, Director of Sustainability at SHEIN. “We aim to continue reducing the environmental impact of our products while collaborating with other industry leaders to propel the circular textile economy forward. Launching this collection with Anitta is an opportunity to promote alternative and informed fashion choices in a way that is engaging for our customers and brings them along on our evoluSHEIN journey.”
As SHEIN continues to evolve its business with the vision of building a desirable fashion future accessible to all, evoluSHEIN by Design touches on many of the company’s positive impact priorities. Among those priorities are responsible product sourcing, optimizing resource efficiency and opportunities for circularity, and improving lives in communities around the world. These ambitions, among others, are outlined in the evoluSHEIN Roadmap – SHEIN’s holistic approach to addressing the most critical social and environmental challenges facing the fashion industry today.