SHEIN Privacy Policy

Effective Date: December 28, 2021

Introduction and Overview

This Privacy Policy (“Policy”) explains how your personal data or personal information is collected, used, shared and processed when accessing this website, including your use of any written, electronic, and oral communications, online or offline that is associated with this website (collectively, the “Site”) as well as the rights and choices you have associated with that information.

The Site is owned and operated by Roadget Business Pte. Ltd., 12 Marina Boulevard, #15-01, Marina Bay Financial Centre, Singapore 018982. In this Policy, the terms “Company”, “we”, “us” or “our” refer to Roadget Business Pte. Ltd.

Please read our Terms and Conditions and this Policy before accessing or using the Site. If you cannot agree with this Policy or the Terms and Conditions, please do not visit or use our Site.

The Company is operating the Site, and therefore, may act as a “controller” of your personal data, and is also responsible for processing and protecting your personal data or personal information.

Right to modify this Policy: We may change this Policy from time to time, to reflect how we are processing your personal data or personal information. If we make changes to the Policy, we will revise the effective date or last modified data at the top of this Policy. If we make significant changes that materially affect your rights under this Policy, we will attempt to provide advanced notice possibly by posting a banner on the Site or other SHEIN services, or by some other means of contact, so that you have a reasonable opportunity to review the changes.


Click on the links below to go to a specific section of this Policy.

1. How We Collect and Use Your Personal Information

We respect your privacy, and we are committed to protecting it by complying with this Policy and applicable legal requirements.

We collect personal data or personal information when you use our Site. Personal data or personal information is any information that identifies or makes an individual person identifiable. The definition of personal information (used interchangeably in this Privacy Policy with the term “personal data”) depends on where you are a resident. Only the definition that applies to your country or region of residence will apply to you under this Privacy Policy.

Personal Information does not include data that has been effectively irreversibly anonymized or aggregated so that it can no longer enable us or others, whether in combination with other information or otherwise, to reasonably identify or re-identify you.

Your personal information is collected and used by us to support a range of different activities or business purposes. The purposes and types of information we collect are listed in the chart below and should be understood to include uses of your personal data that are compatible with the purposes listed.

Purpose The Personal Information We Collect Legal Basis for Processing
To provide customer our Site and support, or to provide you with service-related communications;
  • Contact information, including email address or phone number.
Our legitimate interest to better understand you, to maintain and improve the accuracy of the information we store about you, and to better promote or optimize our Site
  • Location data at an IP address-based level, to tailor your experience in terms of displaying the appropriate local website, language, or user experience.
  • Your communication history with us via various channels, such as email, phone, social media, mail, instant chat, and our customer service platform, to respond to your requests, as well as to keep you updated about the Services.
To improve the Site;
  • Your device information, and Site usage data for fault analysis, troubleshooting, and system maintenance, as well as setting default options for you, such as language and currency;
  • To share your personal data within and across our corporate organization for our business needs.
Our legitimate interest to better understand you, to maintain and improve the accuracy of the information we store about you, and to better promote or optimize our Site
To prevent and investigate fraud, security incidents, and other illegal activities;
  • Information automatically collected through the Site, such as browser type, device information and operating system for fraud prevention, security monitoring, and detection and credit risk reduction.
Our legitimate interest to better understand you, to maintain and improve the accuracy of the information we store about you, and to better promote or optimize our Site
To comply with legal or compliance requirements;
  • Certain personal information about your identity may be collected if needed handle and resolve questions, legal disputes, for regulatory investigations purpose, and to comply with lawful requests from a competent law enforcement agency or court.
Compliance with legal obligations or your vital interests
Other Purposes.
  • We may use your personal information for any other purpose disclosed to you prior to you first providing us your personal information or which is reasonably necessary to provide the Site or other related products and/or services requested, with your permission or upon your direction.

Please note: When communicating with us by email or through forms on our Site, or when you publicly share content through our Site (if available), please do not send us any sensitive information pertaining to yourself or to others. We do not collect or store sensitive information or special categories of information.

2. Sharing Your Personal Information

We may disclose and share your personal information with the parties as described below.

  • Within Our Corporate Organization. The Company is a part of a corporate organization that has several legal entities, business processes, management structures and technical systems. We may share your personal information with our related group companies and, in some cases, other affiliates of our corporate group, based on our legitimate interests for business maintenance purposes, or to provide you with the Site.
  • Service Providers. We may share your personal information with the following types of third-party service providers as set out in the table below:
Services Offered
IT system and software service providerWebsite hosting services (including cloud storage), mobile app or software optimization services, customer relationship management software, email service providers, or system maintenance services.
Customer service providerAssistance with customer services and support.
Fraud prevention and information security service providerIdentity verification, fraud prevention, or credit risk reduction services to protect our website/app and our business.

We strive to ensure that our third-party service providers can only use your personal information for a limited set of purposes governed by strict contracts that prevent our service providers from using personal information for any purpose other than that for which we collected it from you.

  • To Maintain Legal and Regulatory Compliance. We have the right to disclose your personal information for compliance with a legal obligation, or when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, request from a regulator or any other legal process served on us. We also may disclose your information where we reasonably believe that the disclosure is necessary to enforce our agreements or policies, or if we believe that disclosure will help us protect the rights, property or safety of the Company or our customers.
  • Consent. We may disclose your personal information for any purpose with your valid, documented consent.
  • Corporate Transactions. We may disclose personal information a buyer, prospective buyer, corporate affiliate, or other successor based on our legitimate interests in the event of a merger, divestiture, restructuring, reorganization, dissolution, or sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding in which personal information held by us about our Site’s users is among the assets transferred. You acknowledge and agree to our assignment or transfer of rights to your personal information.

Please note that we may disclose, without restriction, aggregated or anonymized information about the users of our Site if such information cannot identify any specific individual.

3. Cookies and Other Tracking Technologies

We may use cookies, tags, web pixels, and similar technologies to automatically collect information on our Site. Cookies or tags are bits of code that allow our technology partners to collect information that usually does not directly identify you. Information within this section describes our use of cookies and your ability to control the use of cookies for advertising-related purposes. You may disable cookies other than those we identify as “Strictly Necessary Cookies” by contacting us at [email protected] or [email protected].

  • Cookies. Cookies are small text files that a site or its provider download onto your device’s local storage via your web browser. These text files enable your system and our Site to recognize your browser and remember certain information about you.
  • Generally, our Site uses both “first-party” and “third-party” cookies. We use these cookies: to make our Site function properly; to collect passive information about your use of our Site; to help us improve our Site; and to enhance the convenience and useability of our Site.
  • We use the following types of cookies on our Services:
    • Strictly Necessary Cookies. These cookies are essential because they enable you to use our Site. Without these cookies, some services cannot be provided. These cookies do not gather information about you for marketing purposes. This category of cookies is essential for our Site to function, and they therefore cannot be disabled.
    • Functional Cookies. We use functional cookies to remember your choices so we can tailor our Site’s content to provide you with enhanced features and personalized content (if available). We do not use functional cookies to target you with online marketing. While these cookies can be disabled, this may result in less functionality during your use of our Site.
    • Performance or Analytic Cookies. These cookies collect passive information about how you use our Site, including the pages you visit and the links you click. We use the information collected by such cookies to improve and optimize our Services. We do not use these cookies to target you with online marketing. You can disable these cookies as set forth below.
    • Third-Party Cookies. To enhance your use of our Site, we have linked to several prominent third-party social media platforms. These platforms may download their own cookie to your device’s local storage, or they may use other tracking technologies (like pixel tags). We do not control these cookies, but we will assist you in disabling them as set forth below.
  • Your Choices. Your browser may provide you with the option to refuse some or all browser cookies. You may also be able to remove cookies from your browser. You can exercise your preferences in relation to cookies served on our Site by taking the steps outlined below.
    • First-Party Cookies. You can use the browser with which you are viewing this Site to enable, disable or delete cookies. To do this, follow the instructions provided by your browser (usually located within the “Help”, “Tools” or “Edit” settings). Please note, if you set your browser to disable cookies, you may not be able to access secure areas of the Site. Also, if you disable cookies other parts of the Site may not work properly. You can find more information about how to change your browser cookie settings at
    • Third-Party Cookies. If you wish to opt-in or opt-out of third-party advertising networks and similar entities that use advertising cookies, please visit For more information about third-party advertising networks and similar entities that use these technologies, please see Residents of the European Union may opt-out of online behavioral advertising served by the European Interactive Digital Advertising Alliance’s participating member organizations by visiting

We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. In addition, most web browsers provide help pages relating to setting cookie preferences. More information may be found for the following browsers here: Google ChromeInternet ExplorerMozilla FirefoxSafari (Desktop)Safari (Mobile)Android BrowserOpera Mobile.

  • Web Pixels. To see how certain aspects of the Site are performing we may use “conversion web pixels”, which send us data telling us when you have clicked on a particular button or reached a particular page (for example, the conversion pixel may allow us to send you a thank you note once you’ve completed subscribing to one of our newsletters). The use of conversion and other web pixels allows us to record that a particular device, browser, or application has visited a particular webpage in a particular sequence. We use this data to enhance our Site and ensure that its content is relevant and accessible to you, and other Site visitors.
  • Other Tracking Technologies. We may also use Tracking Technologies to collect “clickstream” data, such as the domain name of the service providing you with Internet access, your device type, IP address used to connect your computer to the Internet, your browser type and version, operating system and platform, the average time spent on our Site, webpages viewed, content searched for, access times and other relevant statistics, and assign unique identifiers to the device or other credentials you use to access the Site for the same purposes.
  • Pages of our Site may also use Java scripts, which are code snippets embedded in various parts of websites and applications that facilitate a variety of operations including accelerating the refresh speed of certain functionality or monitoring usage of various online components; entity tags, which are HTTP code mechanisms that allow portions of websites to be stored or “cached” within your browser to accelerate website performance; and HTML5 local storage, which allows data from websites to be stored or “cached” within your browser to store and retrieve data in HTML5 pages when the website is revisited.
  • Do Not Track. Some Internet browsers, such as Internet Explorer, Firefox, and Safari, include the ability to transmit “Do Not Track” or “DNT” signals. Since uniform standards for “DNT” signals have not been adopted, our Site does not currently process or respond to “DNT” signals.
  • Location Information. You may be able to adjust the settings of your device so that information about your physical location is not sent to us or third parties by (a) disabling location services within the device settings; or (b) denying certain websites or mobile applications permission to access location information by changing the relevant preferences and permissions in your mobile device or browser settings.
4. Security Precautions

We maintain physical, electronic, and procedural safeguards designed to guard and prevent misuse of your personal information. Our security measures include industry-standard physical, technical and administrative measures to prevent unauthorized access to or disclosure of your information.

5. Your Rights

We attach great importance to your legal rights, and we do our best to protect those rights were applicable and available. If applicable, we will honor your rights to access, correct, delete your personal information, and withdraw your consent to our processing your personal information. To exercise your rights, you may contact us at [email protected] or [email protected].

5.1 Access, Rectification, Portability, and Deletion of your Personal Information. You may have the right under applicable laws to correct or update your personal data, object to processing of your personal data, ask us to restrict processing your personal data or to request portability of your personal data. If these rights apply to you, and you submit a request, we may request data (including personal data and identification) from you to enable us to confirm your identity and determine your right to access such data, as well as to search for and provide you with the personal data we maintain upon your request. There are instances where applicable laws or regulatory requirements allow or require us to refuse to provide or delete some or all the personal information that we maintain.

To exercise your rights, you may contact us at [email protected] or [email protected]. If you cease using or accessing our Services, you can request us to delete all personal information we hold about you by contacting us at [email protected] or [email protected] (see section 11), subject to certain legal requirements.

5.2 Withdrawal of consent. You may have the right to withdraw your consent to the processing of your personal data, as well as to access, correct, or delete the personal information that we collect, subject to certain exceptions.

Please be aware that there are instances where applicable laws or regulatory requirements allow or require us to refuse to provide or delete some or all of the personal information that we maintain.

5.3 Unsubscribe from Our Marketing Communications. If you no longer wish for us to use your email account to send you marketing emails or non-transactional promotional materials, please click on the unsubscribe link at the bottom of any of our email messages to you or contact us at [email protected] or [email protected].

5.4 Lodging Complaints. If you believe we have infringed or violated your privacy rights, please contact us at [email protected] so that we may attempt to resolve any issues to your satisfaction. Notwithstanding the approaches of exercising your rights stated above, this is without prejudice to your right to lodge a claim or complaint with your data protection authority.

6. Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Policy. We will retain and use your personal information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes and enforce our legal agreements and policies.

If you no longer wish to be our customer, or cease using or accessing our Services, you may request that we delete all personal information or data we hold about you by contacting us at [email protected] or [email protected] (See section 11), subject to certain legal requirements.

If you send us correspondence, including emails, we may retain such information electronically as a business record. We may also electronically retain customer service correspondence and other correspondence from us to you. When retained, we use these records to measure and improve our customer service, to comply with applicable law, and to investigate potential fraud and other violations of law. We may, over time, delete these records as permitted by law.

We may also retain Site usage data for internal analysis purposes. Usage data is generally retained for a shorter period, except when this data is used to strengthen the security or to improve the functionality of our Site, or we are legally obligated to retain this data for longer periods.

7. Third-Party Websites

Our Site may contain links to third-party sites. This Policy does not apply to those third-party sites. We recommend that you read the privacy statements of any other sites that you visit as we are not responsible for the privacy practices of those sites.

8. Children

Our Site is not directed to, and we do not knowingly collect personal information from, children under the age of 16 or minors (as defined by applicable national laws). If you are a minor, please do not attempt to fill out our forms or send any personal information about yourself to us. If a minor has provided us with personal information without parental or guardian consent, the parent or guardian should contact us (See Section 11) immediately to remove the relevant personal information and unsubscribe the minor.

If we become aware that a minor has provided us with personal information, we will take steps to promptly delete such information from our files.

9. Social Media Accounts

We operate accounts and fan pages on different social media platforms (the “Social Media Accounts”).

If you visit one of our Social Media Accounts, you initiate a variety of data processing operations. Below we identify the other types of entities with whom you may interact when you visit one of our Social Media Accounts. If you do not provide us with your personal data, certain functionalities of the social networking platforms requiring such data will not be available to you or only to a limited extent.

As the owner of a Social Media Account, we can usually only see information stored in your public profile on such social media platform, and only insofar as you are logged in to your profile while visiting our Social Media Account. In addition, we may process data that you provide to us when you contact us through one of our Social Media Accounts (for example: if you create a post or send us a private message via Facebook). If you visit one of our Social Media Accounts, the operator of the respective social network also processes your data, regardless of whether you yourself have a profile in the respective social network. The individual data processing operations and their scope differ depending on the operator.

In addition, the respective operator of the social network provides us with anonymous usage statistics, which we use to improve the user experience. We do not have access to the usage data that the operator of the social network collects to create these statistics. Facebook, for example, has committed to us to assume primary responsibility under the GDPR for the processing of this data, to comply with all obligations under the GDPR in this regard, and to provide visitors to our profile with the essence of this commitment. These data processing operations serve our legitimate interest in improving the user experience when visiting our profile in line with the target group. In addition, some operators of social networks (e.g. Facebook) use cookies that are stored on your terminal device when you visit our Social Media Account, even if you do not have your own profile in the network or are not logged in, these cookies enable the respective operator to create user profiles based on your preferences and interests and to show you advertising tailored to these (within and outside of the respective social network).

For details about the collection and storage of your data as well as the type, scope and purpose of their use by the operator of the social network, please refer to the privacy policy of the respective operator:

If applicable laws allow you to, you may object to direct marketing and withdraw your consent at any time with future effect and free of charge.

10. Transfer of Your Personal Data

When you access or use our Services, your personal data may be processed or transferred outside the country where you reside, including to the United States, China and/or Singapore. Such countries or jurisdictions may have data protection laws that are different or less protective than the laws of the country or region in which you reside.

For transfers out of the European Union, the European Economic Area, England, or Switzerland, we rely we rely on Standard Contractual Clauses and other appropriate safeguards as permitted under the GDPR to provide this Site pursuant to the Terms & Conditions. If you do not want your information transferred to, processed, or maintained outside of the country or jurisdiction where you reside, you should immediately stop accessing or using the Site. For further details about these transfers and the safeguards that we use to facilitate such transfers, please contact us at [email protected].

11. Contact Us

If you have questions or concerns regarding any information in this Privacy Policy, please contact us at [email protected] or [email protected].

Our Privacy Office can be contacted via the email address below or via our postal address below in writing:

SHEIN Privacy Office

12 Marina Boulevard,

#15-01, Marina Bay Financial Centre,

Singapore 018982

Email: [email protected]