We are expanding and refining our unique model globally to evolve our product offerings and better meet our customers’ needs. We are increasing value and choices for customers, while also enabling local businesses to grow with us by bringing them onto our platform.
Evolving Our Product Offerings
To meet customers’ diverse and evolving needs, we are continuing to expand the product categories on our marketplace beyond fashion and apparel to other categories, including home appliances and other home products.
By partnering with global brands and global multi-label boutiques to bring their products to our marketplace, we ensure customers have access to a greater variety of products, while continuing to enjoy the SHEIN shopping experience.
Growing Our Marketplace
Our marketplace offers products from third-party merchants and brands alongside SHEIN-branded products as we expand to meet increasing demands for product variety. We are rolling out our integrated marketplace model in Brazil, the U.S., Mexico and other regions, as well as onboarding additional third-party merchants and brands from around the world to meet customer needs.
Our marketplace empowers merchants and brands to reach our global customer base via SHEIN’s website and app, furthering our commitment to empowering small businesses, entrepreneurs and communities. Third-party merchants and brands on our site can use SHEIN’s real-time insights and demand measurement capabilities, receiving access to SHEIN’s product performance and market intelligence dashboards. This insight enables them to react quickly to market trends and changes in customer demand.
Localizing Our Supply Chain
In addition to China, we are increasingly engaging with suppliers and localizing our supply chain in key geographies such as Brazil and Türkiye, supporting local economies and creating jobs while creating value for our customers.
By engaging suppliers in these countries, we can shorten the distance between production locations and our customers – reducing delivery time and shipping costs while mitigating our carbon footprint.
Empowering Independent Designers
The SHEIN X Designer Incubator Program supports emerging creatives and designers through the end-to-end process of launching their own fashion collections, providing opportunities for designers to take their business to the next level.
The program also funds the manufacturing and logistics process, taking the financial risk and burden off designers, with designers earning a commission from every sale of their creations while maintaining IP ownership of their designs.
Since 2021, the program has helped over 4,600 artists and designers across over 20 countries launch more than 41,000 original creations.