- Close to 1,000 submissions received from more than 70 countries
- 10 submissions from seven countries selected as finalists
SHEIN, a global online fashion and lifestyle retailer, is pleased to announce the 10 finalists of the SHEIN X Global Challenge:
| Name of Finalist | Nationality |
| Amanda Marques Parron | Brazil |
| Annavittoria Palma | Italy |
| Eleonora Falcone | Italy |
| Émilie Kissita | France |
| Frenki Ceko | Albania |
| Fungai Sarah Muzoroza | United Kingdom |
| Juliana Cavalcanti de Siqueira | Brazil |
| Kevon Albright | United States |
| Yolanda Silveira Fernandes | Brazil |
| Yuto Nomura | Japan |
These finalists beat out almost 1,000 submissions from across more than 70 countries.
Yolanda Silveira Fernandes, a finalist from Brazil said, “This has been the most exciting experience of my life, without a doubt! Embarking on this challenge has shown me a lot about myself and the magnitude of opportunities that await me in this vast world and to keep pursuing my dreams.”
“The SHEIN X Designer Incubator Program, and the SHEIN X Global Challenge, are our commitment in action to the future of fashion,” said Molly Miao, CMO of SHEIN. “This program empowers the next generation of fashion designers by imparting critical industry knowledge, experience and connections that will support each designer in creating their own successful global brands.”
Each aspiring designer submitted three complete Spring Summer 2024 women’s looks based on this year’s theme, “Radiance”. All submissions that met this year’s challenge requirements were published on the SHEIN X Challenge website where members of the public voted for the top 20 submissions.
Judges Adrien Roberts (International Fashion Education Consultant, Italy), Julien Fournié (Founder of Julien Fournié Haute Couture, Paris), Jill Wanless (Editor, United Kingdom), and Colin Horgan (Independent Designer, Ireland), then shortlisted these 10 submissions, based on the participant’s ability to translate a strong, original concept into design, while balancing customer demands, seasonal trends, and commercial viability.
“This year’s submissions have seen a surge in creativity and technical skill. It has been wonderful to see so many submissions that interpreted the theme with great commercial viability,” said Colin Horgan, SHEIN X Global Challenge 2024 judge. “I’m excited to get to know their work and get the opportunity to mentor them during the masterclasses, as they evolve within the industry.”
These 10 finalists will travel to London to partake in a series of masterclasses by the judges, as well as a workshop on sustainable fashion, before they present their submissions to the judges at the final round of SHEIN X Challenge 2024.
The winner of the SHEIN X Global Challenge 2024 will be announced on 21 March 2024, and will walk away with EUR10,000. Three special finalists will also be awarded EUR5,000 each for their creativity, innovation and representation of theme. A further six finalists will go home with EUR3,000 each.
In September 2023, SHEIN announced that an additional US$50 Million will be committed towards the SHEIN X Designer Incubator Program. This additional funding will bring the company’s total investment into the SHEIN X Designer Incubator Program to US$105 Million till 2028.
Click to learn more about the SHEIN X Designer Incubator Program.
