SHEIN affirms commitment to comply with the EU’s DSA following VLOP designation

Following the decision of the European Commission to designate SHEIN as a Very Large Online Platform (VLOP) in the context of the application of the Digital Services Act (DSA), SHEIN today reiterated its commitment to comply with the comprehensive set of obligations of the designation.

Leonard LIN, SHEIN’s Global Head of Public Affairs, said: “We share the Commission’s ambition to ensure consumers in the EU can shop online with peace of mind, and we are committed to playing our part. We also share a commitment to the principles of transparency and accountability that are at the core of the DSA, as reflected in our supply chain governance standards and our engagements with our users. We will continue to work constructively with the European Commission to ensure that we deliver a safe and compliant environment for our online community.”

On February 5, 2024, SHEIN published its average monthly active recipients in Europe as required by the Digital Services Act (DSA), following the launch of its SHEIN Marketplace in August 2023. 

SHEIN is a global fashion and lifestyle e-retailer committed to making the beauty of fashion accessible to all. We use on-demand manufacturing technology to connect suppliers to our agile supply chain, reducing inventory waste and enabling us to deliver a variety of affordable products to customers around the world. Headquartered in Singapore, we reach customers in more than 150 countries. Our supply chain is truly global and includes production in China, Brazil and Türkiye. SHEIN has over 11,000 employees.

At SHEIN, we believe that the beauty of fashion should be accessible to everyone, not just the privileged few. When the company was founded in 2012, we noticed that fashion companies had to choose between offering choice or reducing inventory pressure and waste. So, we set out to change that by leading the development of alternative processes and technologies to bring fashion into the future.

To learn more about SHEIN, visit  and