SingPost Powering eCommerce Logistics for SHEIN in Singapore

Singapore, 3 October 2023 – Singapore Post Limited (SingPost) today announced that they have entered into an agreement with SHEIN, a global, integrated, fashion and lifestyle marketplace, to provide end-to-end eCommerce logistics services for its Singapore business.

This collaboration with SingPost will allow SHEIN to significantly increase the speed of its fulfilment operations and improve its responsiveness to customers, thereby raising customer satisfaction levels.

Through working with SingPost, a leader in eCommerce logistics in Singapore, SHEIN will gain a deeper understanding of the local market such as customer preferences. SHEIN can therefore tailor its services to better meet the specific needs of their customers in Singapore.

SingPost will be enhancing SHEIN’s business with a comprehensive suite of eCommerce logistics services ranging from customs clearance, last mile fulfilment to returns management. Apart from doorstep deliveries, SHEIN’s customers can now enjoy greater convenience with out-of-home deliveries to their letterboxes as well as collection points, and also leverage SingPost’s POPStation network for their product return needs.

Mr Leonard Lin, Global Head of Public Affairs and General Manager of Singapore at SHEIN, said: “SHEIN is excited to unveil our new collaboration with SingPost, a recognised industry leader in eCommerce logistics. We are confident that this collaboration will enhance our logistics capabilities, thereby ensuring a more efficient and secure delivery process for our customers in Singapore.”

Ms Neo Su Yin, Chief Executive Officer, Singapore, SingPost, said: “SingPost is thrilled to have SHEIN onboard with us, expanding our reach in the fashion and lifestyle business sector. It is exciting for us to enable more businesses and brands build their growth with our seamless eCommerce logistics service offerings in Singapore. At the same time, we are investing efforts in driving greater adoption of letterbox deliveries as it is more convenient, secure, and a greener last-mile option.”