In an online study conducted for SHEIN by The Harris Poll, we recently surveyed over 2,000 U.S. adults age 18+ to learn more about what is important when shopping for, and wearing, your favorite trends. What did we find most interesting about the results? The strength of agreement in respondents that spanned a wide range of ages, beliefs and demographics!
Below are some of the findings:
Fashion needs to be customized and accessible
93% of U.S. adults agree that “When I can buy exactly the type of clothing I want, it helps me feel good.”
Value is important
91% of U.S. adults agree that “Clothes don’t have to be expensive to offer me long-lasting value.”
Thought is given to post-use habits
89% of U.S. adults agree that “I try to avoid throwing clothes in the trash and instead will donate, sell, swap, alter, etc.”
83% of U.S. adults agree that “I try to find ways to repurpose or recycle clothing when I’m done with it (sell, donate, swap, up-cycle, etc.)”
At SHEIN, we believe fashion should be accessible to all. Our unique, on-demand business model allows us to make available a wide range of trends for our fans around the world. Learn more about how we’re able to do this while keeping prices low.
This survey was conducted online within the United States by The Harris Poll on behalf of SHEIN from February 6-8, 2024, among 2,086 adults ages 18 and older. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within + 2.5 percentage points using a 95% confidence level. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact [email protected].
