I believe that investment in technologically-empowered growth strategies will usher in the future of fashion. Since we founded SHEIN, it has been our mission to develop the tools necessary to meet the demands of modern consumers without abandoning quality, affordability or style. To meet these goals, we have built, from the ground up, a fully-digital supply chain and sales platform to stay well-informed of what is in demand by consumers. We then produce and deliver the products quickly to anywhere in the world while creating less wasted inventory. We have never strayed from our mission of leading the development of alternative processes and technologies to bring fashion into the modern era and meeting customers where they are shopping: on mobile devices, online and on social media.Molly Miao, CMO, SHEIN
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