Empowering Our Customers

We aim to provide customers around the world with safe access to affordable means of self-expression – regardless of culture, gender, age, body type, ability or economic status.


Everyone deserves to feel seen and respected when they shop. At SHEIN, we aim to be a leader in enabling self-expression for our customers. We are proud to offer a variety of products that reflect the individuality of our diverse community – regardless of culture, gender, age, body type, ability, economic status or personal style.

We meet our customers where they are by providing online access to our products and services in more than 150 markets around the world. Our products and services reflect our customers’ diversity, and our mobile application is available in over 50 languages. 

We respect and seek to represent our customers in their SHEIN shopping experience because we want every customer who visits our platform to feel seen, included and valued. We apply a customer centric, variety-over-volume approach by leveraging data analytics and AI to predict trends to propose styles that satisfy a range of customer desires and adapt our offering to a broad size spectrum. In 2022, roughly 17% of our products were specifically designed to serve select customers’ styling needs, such as extended sizing and alternative fit proportions