Protecting Biodiversity and Animal Welfare

We’re using our disruptive mindset to drive positive change in fashion and beyond by rapidly testing and scaling sustainable innovations.

Material Traceability

The key to understanding and mitigating the impacts of our products on biodiversity and animal welfare lies in accurately tracing the complex supply chains of our materials to their fiber source and engaging at the farm level. 

SHEIN’s partnership with TÜV Rheinland to develop an innovative supply chain sustainable material tracking platform will help verify the material source and tracing the material flow along our supply chain. Moving forward, we aim to engage more directly with biodiversity and animal welfare at the field level for natural fibers.

Protecting Forest

Forests are critical as a shield against further climate change. They’re important for the planet’s biodiversity, for providing filtration for our water and air, and for the livelihood of so many.

In 2023, we signed the CanopyStyle and Pack4Good pledges with Canopy to reduce the risk of contributing to the deforestation of Ancient and Endangered Forests via our fabrics and paper packaging supply chains. In partnership with Canopy’s experts, our work involves identifying strategies and products that will help significantly reduce our environmental impact. This includes helping SHEIN explore the sourcing of next generation fibers for clothing production and engaging our partners to help support production of these game-changing alternatives to virgin wood fiber viscose. SHEIN is committed to no longer sourcing from these vital forests for its fabrics and paper packaging by 2025, to increasingly incorporate NextGen fibers, and to actively advocate for global forest conservation.

As a leading company in the fashion industry, we are excited to be working with SHEIN on our CanopyStyle initiative. SHEIN’s agile business model and motivated team make them excellent partners who are able to take swift and meaningful action to address critical sustainability issues.” 

Nicole Rycroft, Canopy Founder and Executive Director

Animal Welfare

Although products made from animal-based materials (wool, leather, down, etc.) only represent a small proportion of our offering, we still recognize the role we have to play in upholding animal rights in the supply chain. Our Animal Welfare Policy outlines a commitment to the five freedoms set out by the World Organization for Animal Health (founded as OIE) in their Animal Health Codes and the Farm Animal Welfare Committee (FAWC).