SHEIN Announces Partnership with Happy Returns

The new partnership will enable customers to return SHEIN online orders to over 300 Forever 21 retail locations

As consumers seek more options when returning online purchases, SHEIN is meeting this demand by partnering with Happy Returns to implement their BORIS (buy-online-return-in-store) solution that enables retailers to accept box-free, label-free returns and exchanges across store networks. The system includes several software and reverse logistics components that can be easily adapted to successfully serve a wide range of customer needs and configurations.

“Over the past eight years, we’ve developed cross-brand box-free returns from innovative idea to an enterprise-grade solution,” says David Sobie, co-founder and CEO of Happy Returns. “Now we’re leveraging our technology, expertise and scale in reverse logistics to be the first to enable retailers to seamlessly accept returns throughout their full networks.”

Happy Returns will be available for SHEIN customers at Forever 21 retail locations across the continental U.S. The process will be simple and hassle-free. A QR code will be generated through SHEIN’s returns portal for the shopper to use, which can then be scanned at Forever 21 followed by a quick verification by a store associate ensuring the correct item is returned. Plus, there’s an added perk: Shoppers will receive a same-day discount on their next Forever 21 purchase.

Once returns are dropped off, Happy Returns provides configurable reverse logistics options to move inventory to the next best place for sale — whether that means keeping it in-store, moving it to a different store in the retailer’s network, or shipping returns to an e-commerce warehouse. Everything from shipping supplies to coordinating pick-ups to shipping the inventory can be included, along with visibility to track returned goods on each step of their journey.

“We are always looking for new ways to optimize the shopping experience for SHEIN customers – from speedier delivery to easy returns. Happy Returns has pioneered a seamless, simple returns model and we are excited to launch this offering across hundreds of Forever 21 stores across the country.”

George Chiao, President, SHEIN U.S