We aim to provide customers around the world with safe access to affordable means of self-expression – regardless of culture, gender, age, body type, ability or economic status.
CHAMPIONING SELF-EXPRESSION
Everyone deserves to feel seen and respected when they shop. At SHEIN, we aim to be a leader in enabling self-expression for our customers. We are proud to offer a variety of products that reflect the individuality of our diverse community – regardless of culture, gender, age, body type, ability, economic status or personal style.
We meet our customers where they are by providing online access to our products and services in more than 160 markets around the world. Our products and services reflect our customers’ diversity, and our mobile application is available in over 20 languages.
We respect and seek to represent our customers in their SHEIN shopping experience because we want every customer who visits our platform to feel seen, included and valued. We offer a broad selection of products that cater and appeal to a diverse customer base, anchored by a firm commitment to inclusivity, and that all customers are treated equally, regardless of their socio-economic status, location, body shape, style preferences, culture, gender or age. In our 2024 customer surveys administered by The Harris Poll, 4 in 5 customers stated that SHEIN’s variety allowed them to find clothes that fit their style and that they wanted to wear repeatedly. In addition, 4 in 5 customers cited this variety as a key motivator for shopping with us.