Category: Press Releases

SHEIN’s Second “Tools Day” Event Highlights Over 60 Innovations Developed to Drive Supplier Manufacturing Improvements August 13, 2025 Corporate News, Press Releases, Supporting Suppliers

SHEIN, a global online fashion and lifestyle retailer, showcased over 60 unique sewing and garment production tools at the second edition of its Tools Day event, demonstrating how targeted innovations are helping third-party suppliers overcome technical barriers, reduce the time spent at various stages of production, and improve the quality and consistency of the garments […]

SHEIN Further Intensifies Product Safety & Quality Protocols, Targets 2.5 Million Tests in 2025 May 29, 2025 Company Updates, Corporate News, Press Releases

Global fashion and lifestyle online retailer and marketplace, SHEIN, has rolled out new targets and strengthened initiatives for 2025 to further enhance the company’s product compliance and quality protocols, reinforcing SHEIN’s commitment to product safety and quality and bolstering compliance with statutory obligations in relevant markets. SHEIN’s multi-faceted product safety protocol ensures product compliance with applicable […]

More than half of SHEIN’s Express Delivery Bags Contained at least 50% GRS-certified Recycled Plastic May 21, 2025 Company Updates, Corporate News, Planet, Press Releases, Sustainability & Social Impact

SHEIN, a global online fashion and lifestyle retailer, is continuing its efforts to transition toward packaging that uses more recycled plastics， with more than half of the express delivery bags used for SHEIN packages made with at least 50% GRS-certified recycled polyethylene (PE) plastic in 2024. This effort is aligned with SHEIN’s commitment to minimise […]

Singapore Fashion Council and SHEIN Announce Strategic Partnership for Inclusive Design Competition, “Every Body Matters” April 01, 2025 People, Press Releases, Supporting the Community

The Singapore Fashion Council (SFC) is proud to announce its strategic partnership with global online fashion and lifestyle retailer, SHEIN, for the launch of an exciting new initiative aimed at promoting diversity and inclusion in fashion. The partnership presents the “Every Body Matters” Inclusive Design Fashion Competition, an innovative platform that seeks to empower emerging […]

SHEIN Brings Smiles to Customers Around the World February 17, 2025 Company Updates, Corporate News, Empowering Entrepreneurs, Press Releases

SmileyWorld® and Newmoji® global collections now available on SHEIN through licensing partnership with The Smiley® Company Global online fashion and lifestyle retailer, SHEIN, has collaborated with The Smiley® Company to launch two extensive collections featuring the SmileyWorld® and Newmoji® brands, celebrating positivity and self-expression across a wide range of categories. Janet Martin, Chief Product Officer […]

SHEIN Conducted Over Two Million Product Safety Tests in 2024, Reinforces Commitment to Product Safety and Sustainability January 31, 2025 Corporate News, Company Updates, Press Releases

SHEIN today announced that it conducted over two million product safety tests in 2024, reinforcing its ongoing commitment to ensuring high standards in product quality and consumer safety. The tests were conducted in collaboration with leading third-party testing agencies such as Intertek, SGS, Bureau Veritas (BV), and TÜV, as well as at a CNAS-accredited laboratory. […]

SHEIN Establishes SHEIN Foundation and Awards Over US$5 Million to Address Global Textile Waste and Empower Communities January 17, 2025 Company Updates, Corporate News, Press Releases, Protecting the Environment, Supporting the Community

SHEIN, a global online fashion and lifestyle retailer, has announced the establishment of the SHEIN Foundation, and its commitment of €5 million (US$5.30 million) to the Africa Collect Textiles (ACT) Foundation, the charitable arm of Africa Collect Textiles (ACT), a social enterprise that has developed a used textiles collection and recycling pilot programme in Kenya. The […]

SHEIN Ramps Up Denim Production Using Cool Transfer Denim Printing by 90% in 2024 January 06, 2025 Company Updates, Corporate News, Press Releases, Sustainability & Social Impact

Almost 380,000 pieces of denim apparel were produced in 2024 using this process SHEIN is transforming the way its denim is being produced by increasing its adoption of Cool Transfer Denim Printing, a technology that consumes less water and energy compared to traditional denim manufacturing methods, while at the same time creating a more streamlined […]

Fall in Love with the Adorable New CoComelon Collection on SHEIN January 03, 2025 Company Updates, Corporate News, Press Releases

Collection features over 100 pieces inspired by the characters and theme behind the beloved children’s entertainment program SHEIN is now the home of an new adorable collection of children’’s apparel from CoComelon, the #1 most-viewed kids’ franchise on YouTube. Available globally on SHEIN, the collection features beloved characters like the sweet and curious JJ, the […]

SHEIN X Pours On The Glam With Khela The Label January 02, 2025 Corporate News, Company Updates, Empowering Entrepreneurs, Press Releases, SHEIN X

Latest SHEIN X collection empowers the feminine with daring fusion of timeless elegance and avant-garde design SHEIN X Khela The Label is set to spice up your wardrobe and add that extra sizzle at the parties this festive season and all through the year. Featuring over 50 stunning signature pieces, the collection lets customers take […]