Latest News

SHEIN Brings Smiles to Customers Around the World February 17, 2025 Company Updates, Corporate News, Empowering Entrepreneurs, Press Releases

SmileyWorld® and Newmoji® global collections now available on SHEIN through licensing partnership with The Smiley® Company Global online fashion and lifestyle retailer, SHEIN, has collaborated with The Smiley® Company to launch two extensive collections featuring the SmileyWorld® and Newmoji® brands, celebrating positivity and self-expression across a wide range of categories. Janet Martin, Chief Product Officer […]

SHEIN Notes EU Communication on E-Commerce and Affirms Commitment to Cooperate with EU Consumer Protection Cooperation Network February 06, 2025 Corporate News, Company Updates

On February 5, the EU Commission announced actions for safe and sustainable e-commerce imports. At SHEIN, we welcome efforts that enhance trust and safety for European consumers when shopping online, and believe that a level competitive playing field can benefit the entire ecosystem. Our regulatory and compliance teams across the EU will engage our partners […]

SHEIN Conducted Over Two Million Product Safety Tests in 2024, Reinforces Commitment to Product Safety and Sustainability January 31, 2025 Corporate News, Company Updates, Press Releases

SHEIN today announced that it conducted over two million product safety tests in 2024, reinforcing its ongoing commitment to ensuring high standards in product quality and consumer safety. The tests were conducted in collaboration with leading third-party testing agencies such as Intertek, SGS, Bureau Veritas (BV), and TÜV, as well as at a CNAS-accredited laboratory. […]

SHEIN Marks A Milestone with the Development of an Innovative Polyester Recycling Process January 22, 2025 Company Updates, Corporate News, Process

Technology to be made available to partner fibre manufacturers for large-scale production in June 2025, with targeted annual production capacity of 3,000 metric tonnes SHEIN, the global online on-demand fashion lifestyle retailer, has marked its latest milestone in its evoluSHEIN strategy with the development of an innovative polyester recycling process with Donghua University, a leading […]

SHEIN Establishes SHEIN Foundation and Awards Over US$5 Million to Address Global Textile Waste and Empower Communities January 17, 2025 Company Updates, Corporate News, Press Releases, Protecting the Environment, Supporting the Community

SHEIN, a global online fashion and lifestyle retailer, has announced the establishment of the SHEIN Foundation, and its commitment of €5 million (US$5.30 million) to the Africa Collect Textiles (ACT) Foundation, the charitable arm of Africa Collect Textiles (ACT), a social enterprise that has developed a used textiles collection and recycling pilot programme in Kenya. The […]

SHEIN Ramps Up Denim Production Using Cool Transfer Denim Printing by 90% in 2024 January 06, 2025 Company Updates, Corporate News, Press Releases, Sustainability & Social Impact

Almost 380,000 pieces of denim apparel were produced in 2024 using this process SHEIN is transforming the way its denim is being produced by increasing its adoption of Cool Transfer Denim Printing, a technology that consumes less water and energy compared to traditional denim manufacturing methods, while at the same time creating a more streamlined […]

Fall in Love with the Adorable New CoComelon Collection on SHEIN January 03, 2025 Company Updates, Corporate News, Press Releases

Collection features over 100 pieces inspired by the characters and theme behind the beloved children’s entertainment program SHEIN is now the home of an new adorable collection of children’’s apparel from CoComelon, the #1 most-viewed kids’ franchise on YouTube. Available globally on SHEIN, the collection features beloved characters like the sweet and curious JJ, the […]

SHEIN X Pours On The Glam With Khela The Label January 02, 2025 Corporate News, Company Updates, Empowering Entrepreneurs, Press Releases, SHEIN X

Latest SHEIN X collection empowers the feminine with daring fusion of timeless elegance and avant-garde design SHEIN X Khela The Label is set to spice up your wardrobe and add that extra sizzle at the parties this festive season and all through the year. Featuring over 50 stunning signature pieces, the collection lets customers take […]

SHEIN To Participate in U.S. Customs and Border Protection Section 321 Data Pilot December 20, 2024 Corporate News, Press Releases

SHEIN, a global fashion and lifestyle online retailer, today announced it has joined the U.S. Customs and Border Protection (CBP) Section 321 Data Pilot program, which enlists companies to voluntarily submit additional import entry information about packages and shipments entering the U.S. This pilot is a leading way to help CBP prevent illegal or hazardous […]

SHEIN Supports Hurricane Relief Efforts in Hard Hit Communities This Holiday Season December 18, 2024 Supporting the Community, Giving Back

This December, SHEIN is delivering supplies and support to those impacted by Hurricane Helene and Hurricane Milton in an effort to make their holiday seasons a little bit brighter. Last week, members of the SHEIN team were on the ground in Chimney Rock, North Carolina to distribute necessities and other items to those in the […]